All Things

I started out writing this as yet another comment to my earlier post about Twitter, but think I’ll make it a separate post. In any case, here are two good articles about serious uses of Twitter that I found from a post on the Setting Contexts blog:

The Top 5 Ways Smart People Use Twitter

What Twitter Means for Marketers

Regarding the 5 uses in the first article, I’d add:

1. Marketing & Communication: It’s interesting to just look at Twitter and quickly see what so much of the buzz is about. I do think there’s a good chance of picking up on tech or consumer trends much quicker, if you’re listening to the right folks. A good tool for finding those “right” folks is an obvious key add-on to the service.

2. Microblogging: Not everyone’s brain works this way, but for me there’s a lot of times I want to throw out a random thought, question or link that might be of some benefit or deserving of further investigation (e.g. by a journalist). I’ve added my Twitter account to my Technorati blog list, so now there’s a somewhat decent chance these thoughts might get discovered, though Twitter does need an automatic ping function.

3. Business Networking: I’m hopeful about this; I do well in one-on-one conversation but don’t stand out in a crowd. There’s a lot of folks I’d like to connect with that I’ve never had an immediately compelling enough reason to do it, though it would probably be beneficial for both sides.

4. Breaking News & Getting Scoops: I got this part as soon as I saw the CNN logo on Twitter. Unfortunately, I don’t think most news outlets have figured out how Twitter could drive traffic to their sites. As with RSS, the NY Times is at the forefront of this.

5. Streamlining Your Electronic Inboxes: I’m really hopeful that Twitter can help to reduce the email onslaught, since reading a Twitter update is so instant. I made a suggestion about this, for example, to Kristin at French Word a Day last week, as I thought it was an excellent example of a daily email service that could benefit from a Twitter update.

As I noted before, I expect we’ll see a whole lot of other uses emerge for Twitter, since in essence it’s a whole new basic form of communication. Here are a few more interesting examples of Twitter applications I’ve found recently:

Austin Weather

Kansai Train Announcements

French Practice

Interesting Links Forwarded by Robert Scoble

Twitter Timer

Also someone reportedly found some help after a car accident: Thoughts on Twitter.

Finally, with regard to the second article mentioned at the beginning, there’s this interesting assertion: If Markets Are Conversations, Then Twitter Is Money.

I’ve been reading about the rekindled Microsoft/Yahoo talks; perhaps it’s a good sign. It just seems so obvious that Microsoft doesn’t yet understand the internet, and so inevitably can’t really take it seriously enough. It’s got a dozen years of half-hearted efforts under its belt and not much to show for it, other than the dominance of Internet Explorer, which continues to slowly lose share to Firefox.

A BBC report quotes one analyst, Matt Rosoff, as saying, "I do not understand what Yahoo would get out of the deal, including that there are people there who don’t want to work for Microsoft." Well, that really says it all!

Nowadays, there are a lot of people who are trying to get away from Microsoft. After 27 years of being their customer, and 23 years of using a Mac, I’ve learned to pick and choose their offerings, rather than just drink their kool-aid and swallow the whole enchilada. I don’t at all want them to go away, but it would be really nice if they would be honest with themselves, accept what their true strengths and weaknesses are, and stop trying to be all things to all people, in order to keep most all the pie to themselves. That strategy is just not working anymore, and after years of disappointments, the reality is starting to be generally acknowledged.

As I’ve noted before, I thought MSN Spaces (where I have my personal blog) was one of the better things they’ve done, but they’ve made it increasingly Windows-centric as the Live Spaces rollout has continued, which has made it clunkier and more difficult to use, at least for non-Windows/IE users. I don’t expect Microsoft to be Apple, but after all their years of vaunted usability testing, they still don’t get basic design principles.

Everyone knows that Toyota’s cars aren’t that stylish, but they’re well-made, and Toyota (as it has recently) will put the brakes on to ensure a consistently high-quality product. Microsoft isn’t going to have the style of Apple, but they need to develop some decent processes like Toyota, so they can produce a quality product that meets customers’ needs.

Quality is a long-view strategy. In the short run, Toyota sells a bit fewer cars because they last longer, but in the long run, they sell a lot more, and pretty soon even more than GM. Bill Gates once said that his favorite business book was Alfred Sloan’s My Years With General Motors, but the days when one company could dominate a global market and put out mediocre products, in a strategy of planned obsolescence, are long past.

At least Microsoft is reaching out to a company that has some insight. I’ve always thought Yahoo was a bit clunky itself, but they are innovative and do understand the potential of the internet. Maybe Microsoft is at last acknowledging that they don’t get it, and that their culture needs to change.

I suggest that they start by returning to a more inclusive strategy on their online offerings. Don’t automatically expect users to be running all Microsoft software (e.g. IE and Windows), and so don’t penalize users who are using some MS software, just because they aren’t using all Microsoft software! In an era of open source and global markets, all that strategy will do is ensure that eventually no one will be using any Microsoft software.

Microsoft has to accept that they can no longer expect to get the whole pie, except for the crumbs, and that they better be glad for whatever share than can get, without coercion. They still have a lot of talented people; if they revitalize their culture and get their processes right, they could still do really well, and I hope they manage to pull it off.

I’ve been reading about the Twitter instant-messaging/social networking site for a while, and decided to finally check it out. My screen name is aeroG, and you can go there to see some of my initial annoyances, some of which have been resolved. After a few hours of messing with it over the last couple of days, here’s my early assessment:

Twitter is asynchronous instant messaging for adults.

While my teenage daughter is glued to AIM, etc., much of the time, I can’t hardly get her to check the emails I send her. I guess email seems way too slow for her. Email seems just about the right speed for me, because I don’t have a boss who’s expecting instant answers all day long. In any case, there are some times where a faster pace is useful, but I’m usually juggling other stuff like most adults.

Twitter might well be a good answer for this need, and it seems to be growing in popularity, at least for the moment. After working with it a little while, I can see that it has a lot of potential for news alerts (BBC, CNET and CNN, for example). You’re also supposed to be able to get a weather forecast, but as you can see on my page I haven’t gotten that to work yet.

I don’t know for sure if these pages are run by the media sources themselves, or just somebody copying (plagiarizing?) their news, since the updates are spotty. BBC seems to be the most frequently updated, but none are working at anywhere near their potential.

I’m surprised media outlets aren’t jumping all over this; it seems like a great way to generate traffic to their news sites. It would sure be nice to have all the latest updates from both the news sources and people you want showing right there on your Twitter page, and it would go a long way toward ensuring that folks kept using Twitter themselves on a frequent/regular basis, which is the idea.

That said, I can’t help thinking that there are going to be some serious privacy issues with Twitter. For example, I didn’t expect to see my full name displayed on my page, after I had to choose a screen name. Worse, when I tried to edit it, their system wouldn’t allow it. Maybe I can live with that, but I don’t see why users shouldn’t have control over that as with all the other social networking sites.

Obviously, if someone wanted to stalk someone else, their Twitter page would be the first place a stalker would look. You can set it private, but there certainly needs to be much finer control over privacy aspects of the site.

Despite these weaknesses, Twitter seems to have enough capability (it works to/from phones and IM services as well) to have a great deal of potential usefulness. I wrote how Xanga quickly evolved from a writing platform (reportedly its intended use) to a social networking site, and I wouldn’t be surprised if some so-far unforeseen application becomes the primary use of Twitter as well.