All Things

Internet Duct Tape (formerly EngTech) has an interesting post about proper use of categories and tags in WordPress. Eric says:

“One of my first and longstanding complaints of WordPress is that it does not understand the fundamental difference between tagging and categorizing. Categorizing is like taking all of your socks and putting them into drawers based on colours. Tagging is like sewing a little label on your socks that says when you bought them, how to wash them, … Categories add organization and tags add semantic information. A category can be a tag, but if you use your tags as categories you’ll eventually have a right old mess.”

This is an interesting question because in my experience, there’s never just “one” right way of organizing or presenting information. To find an appropriate way to organize something, you must consider the use and the user.

The goal with tags, categories or whatever scheme is to organize the information in a way that you or another familiar user can find everything, while presenting it to a new user in a way which allows them to easily assess what all is there and then navigate through it to access what they’re particularly looking for. Consequently, I think it depends on the blog how many categories or tags are appropriate.

In my WordPress blogs, I use multiple categories with each post, so I guess that means I’m using them like tags, not true categories. This and my other Blogsome (WordPress) blog, RealCurrents, each have a few dozen categories, used like tags, but it’s not too hard to scan them all as they’re listed on the right side of the page.

My personal blog Light Side on Live Spaces is only allowed one category per post, but that’s OK for a simple blog like that, though I still find myself wanting to add a category every once in a while. If I had a lot of photos on that site, then I’d certainly want a good tagging system, however.

Closer to the other extreme is my aerospace blog (currently still on Xanga), in which I like to note all kinds of esoteric things and so have close to 200 tags,

http://www.xanga.com/AeroGo/tags

so folks can look up specific aircraft, certain famous individuals, manufacturers, etc. This tag cloud really functions more like an index.

For those who want to use categories more properly, as unique groupings, Eric’s post links to an interesting and fairly lengthy discussion by Lorelle VanFossen, Putting Some Thought Into Blog Categories and Tags. She says that

“In the simplest of terms, I think of categories as the table of contents for your blog, a kind of general outline that directs visitors to general topics that you blog about. Tags are more like the index page of a book, a list of key words people will use to search for specific terms.”

She also includes a helpful discussion of how limiting yourself to a small set of categories can help you focus and really think through the purpose for your blog. Nevertheless she notes that she ended up including one category as a sort of “catch-all”, giving it a vague name, “Web Wise”.

Regarding tag clouds, I’ve noticed several ways of presenting them on various sites, typically with the more popular tags in larger type. While that’s a good idea, many times the tags are organized in a rather unhelpful way. I even saw one site where they were in a spiral!

For a site like AeroGo, where it’s likely that the average user is not looking for one of the top 10 tags, it would be better if Xanga presented the tags not only alphabetically as currently, but also in orderly columns, as in a book’s index, though keeping the varying font sizes. This might be overdoing it for many sites, but it would be interesting to see an experiment on a big site like Flickr of several different tag cloud presentations and the resulting click-through rates.

Like Google’s simple but (truly) helpful index, I wonder if on a lot of sites an alphabetical, index-like tag cloud might produce better results, though a simple tag module added to a page wouldn’t have room for all that. In any event, as the “semantic web” becomes more of a reality, I suspect more detailed tagging systems will gain value and prominence, as they help users drill down to the specific information they’re looking for.

As I did earlier with the Education category, I’ve decided to generally put articles related to the Christian Church and various religions in another space, in this case my blog RealCurrents. That’s where I’ve just posted a discussion of the management issues behind the controversy reportedly flaring up over churches attempting to move to a more “purpose-driven” approach promoted by pastor and author Rick Warren.

This controversy raises an issue which is common to all organizations - the tension between decentralization and centralization, between external results and internal order. This is a central problem in management, similar to how the paradox of free will is a central issue in philosophy. I note, for example, how Intel’s Andy Grove discusses the subject at length in his book High-Output Management.

Anyone interested in management needs to be very much aware of this inevitable tension between mission/projects/results and function/bureaucracy.

I haven’t been blogging much this summer, been very busy with other stuff. What time I have had has been going mostly to AeroGo, which is slowly but steadily growing in traffic. In particular it’s been getting a lot of high-quality international traffic, so I’m hoping I’m on the right track with that. I’ve got a lot of ideas for AeroGo as well as many other things I want to do on the internet.

One of the things I’ve noticed about my blogs (four in total, so far) is that even though traffic is still modest, since early on they’ve gotten fairly good Google rankings. This makes me hopeful that I may in fact have a good sense for how to use the net to advantage, though it really took me several years to settle on a blogging approach. At first, when setting up and running a blog was more difficult, I figured I’d have to put everything into one blog, but I just never could see how that would work.

Though I don’t generally write about what I ate for breakfast, even in my personal blog Light Side, I thought it would be awfully presumptious to think folks would wade through personal stuff in order to find something they were interested in. The #1 issue in writing is to write to your audience, and with one blog it seemed impossible to define a target audience, at least for me. It wasn’t until last year that I resolved this dilemma of the one and the many, by deciding the solution was several, or possibly many, blogs, aimed at particular topics, with this blog All Things covering everything else.

I knew I was on the right track upon realizing that tightly-targeted blogs would get much better treatment by search engines. Moreover, several blogs linking to each other would raise the rankings of each, whereas one blog with many topics might actually hurt rankings

Right now this is how my blogs are targeted (maybe this will be helpful as an example):

• Light Side: Personal & Education
• AeroGo: Aerospace & Practical Engineering Management/Career Advice (targeted primarily at high school & college students)
• RealCurrents: Current Events/Issues/Politics
• All Things: My various other interests, especially Technology & Business, but also others that don’t fit elsewhere

Originally, I expected considerably more variation in the topics in All Things, but as it’s worked out, most posts are about technology and/or business. Perhaps this means there should be a separate blog for these topics, but I don’t have anything in mind for this yet.

Another thing I’ve noticed this summer, with my limited posting, has been that even when I wasn’t writing, traffic seemed to be slowly rising, except on my personal blog. While I actually cover quite a bit of stuff on Light Side, I haven’t really tried to drive traffic to it, at least yet (I still have some trepidations about that). Nevertheless, I’m contemplating starting a separate site to handle the type of personal/educational advice I occasionally write about there, which has garnered some interest but could be better organized on a separate site.

On the other sites, however, I wonder if I was starting to see a sort of slow-motion snowballing effect as traffic gradually grew even when not writing. The jury’s still out on this, since I was getting an increasing amount of comment spam until I made some changes, and so wonder if a lot of these hits are just spammers (though the large number of hits to my post about GM’s OnStar system - a prime spammer target - really declined after that).

I doubt much traffic growth would occur on its own for blogs filled with short entries, but when you write posts with a fair amount of depth (and several times as many resulting search words), it seems possible that a point of critical mass might be reached where links from other sites, search engine effects, etc., could combine to make traffic grow. It’s my hunch that’s the case for a well-targeted site, but even so it remains unclear whether the effect could be enough to be significant.

In my view the internet, at some level, is one big, giant, experiment. Actually it’s several: technical, business, and social experiments at least. As such, I’m trying to observe its behavior and learn how it works, insight that I’m sure will prove profitable in many ways. Of course, the internet is also a huge political experiment, as I expect we’ll discover, maybe not this time, but perhaps in two more years.

Business Opportunities Weblog has an interesting calculation of how much a blog is worth based on Technorati data and approximations from the recent AOL/Weblogs Inc. deal (just enter your blog’s URL and their script will generate an estimated value). It’s all just guesswork, of course, based on analysis by Tristan Louis, but as they note at least now there’ some starting point to estimate value.

Here’s some html I’m supposed to post in order to get my Technorati account to include All Things:

Technorati Profile

I’ve decided to cover the subject of homeschooling (and maybe all of education) in my personal blog, Light Side, rather than here. So if you’re interested, check out the Education category there.

While this whole discussion is a bit preliminary, I recently added a new category with the somewhat awkward name of “Press Coverage Holes” (… I’m open to suggestions for a clearer term!). Anyway, this is something I’ve been particularly eager to do with my blogs. I intend to add such a category to most of my blogs (more are coming) because I think this is something that has been sorely lacking.

Not that I mean that everyone should necessarily have such a category, but I learned a long time ago that my own particular giftings were such that I was often aware of a lot of things going on that the press were ignoring, for whatever reason.

I don’t want to get into this too much right now, but I recall - as a particularly vivid example - in the 1970’s during the period of the killing fields in Cambodia reading small articles in the newspaper, etc., about what was going on. Years later, when the movie came out, the common reaction was, “If we had only known!” Of course, in the 70’s the articles were in the back of the paper and the atrocities weren’t described in detail or even in proper scale, but the events were known (and knowable to the average American) at the time. The same is going on today. There are always things going on that are known and ought to be front-page news, or at least get covered much more extensively, but aren’t.

So I’m hoping that by adding such a category I can at least occasionally draw attention to something that deserves a closer look. If you’re a journalist needing a story to write about, maybe I can get WordPress to allow you to find “holes” in particular categories of mine that are pertinent to you.

I don’t expect too many such entries in this blog. All Things is about my interests, hobbies, reading, etc., but I think it would get spread too thin if I tried to discuss current events here. So I’m planning to start a separate blog for that, probably with Blogsome at first, if it will let me have two.

I’ve added a page about books I’m reading. I haven’t put any information on it yet; I’m still trying to learn how to get WordPress to do what (generally show everything) I want. For some reasons lots of things have remained “invisible”, though I know they’re in there somewhere!

It seems like the general process is to find the place to enter the info, category, etc., enter it, check and see that it isn’t showing on the blog page yet, go and find out where you have to make it actually show, fix that, and then actually see results. That’s the down side; I’m hopeful that the upside of tremendous flexibility with WordPress will outweigh all that as I progress down the learning curve. If so, it will make the investment in learning WordPress worth it.

This is going to be a blog about various interests (of mine, and hopefully yours). I expect to cover a range of topics, which will be made easier with WordPress’ categories. Some topics will be handled in one or more separate blogs I hope to start soon. I’m not quite sure how this blog is going to go; it will be an experiment of sorts for a while at least.