Using Categories & Tags in WordPress and Other Blogs
Internet Duct Tape (formerly EngTech) has an interesting post about proper use of categories and tags in WordPress. Eric says:
“One of my first and longstanding complaints of WordPress is that it does not understand the fundamental difference between tagging and categorizing. Categorizing is like taking all of your socks and putting them into drawers based on colours. Tagging is like sewing a little label on your socks that says when you bought them, how to wash them, … Categories add organization and tags add semantic information. A category can be a tag, but if you use your tags as categories you’ll eventually have a right old mess.”
This is an interesting question because in my experience, there’s never just “one” right way of organizing or presenting information. To find an appropriate way to organize something, you must consider the use and the user.
The goal with tags, categories or whatever scheme is to organize the information in a way that you or another familiar user can find everything, while presenting it to a new user in a way which allows them to easily assess what all is there and then navigate through it to access what they’re particularly looking for. Consequently, I think it depends on the blog how many categories or tags are appropriate.
In my WordPress blogs, I use multiple categories with each post, so I guess that means I’m using them like tags, not true categories. This and my other Blogsome (WordPress) blog, RealCurrents, each have a few dozen categories, used like tags, but it’s not too hard to scan them all as they’re listed on the right side of the page.
My personal blog Light Side on Live Spaces is only allowed one category per post, but that’s OK for a simple blog like that, though I still find myself wanting to add a category every once in a while. If I had a lot of photos on that site, then I’d certainly want a good tagging system, however.
Closer to the other extreme is my aerospace blog (currently still on Xanga), in which I like to note all kinds of esoteric things and so have close to 200 tags,
http://www.xanga.com/AeroGo/tags
so folks can look up specific aircraft, certain famous individuals, manufacturers, etc. This tag cloud really functions more like an index.
For those who want to use categories more properly, as unique groupings, Eric’s post links to an interesting and fairly lengthy discussion by Lorelle VanFossen, Putting Some Thought Into Blog Categories and Tags. She says that
“In the simplest of terms, I think of categories as the table of contents for your blog, a kind of general outline that directs visitors to general topics that you blog about. Tags are more like the index page of a book, a list of key words people will use to search for specific terms.”
She also includes a helpful discussion of how limiting yourself to a small set of categories can help you focus and really think through the purpose for your blog. Nevertheless she notes that she ended up including one category as a sort of “catch-all”, giving it a vague name, “Web Wise”.
Regarding tag clouds, I’ve noticed several ways of presenting them on various sites, typically with the more popular tags in larger type. While that’s a good idea, many times the tags are organized in a rather unhelpful way. I even saw one site where they were in a spiral!
For a site like AeroGo, where it’s likely that the average user is not looking for one of the top 10 tags, it would be better if Xanga presented the tags not only alphabetically as currently, but also in orderly columns, as in a book’s index, though keeping the varying font sizes. This might be overdoing it for many sites, but it would be interesting to see an experiment on a big site like Flickr of several different tag cloud presentations and the resulting click-through rates.
Like Google’s simple but (truly) helpful index, I wonder if on a lot of sites an alphabetical, index-like tag cloud might produce better results, though a simple tag module added to a page wouldn’t have room for all that. In any event, as the “semantic web” becomes more of a reality, I suspect more detailed tagging systems will gain value and prominence, as they help users drill down to the specific information they’re looking for.
